The more activity your videos have, the better the chances of being ranked by the YouTube search engine. Your video needs to have comments, replies to comments, and new subscribers after a fresh video has been published. This is the factor that YouTube considers even more important than clicks and views, so your goal is to create videos that people want to keep watching. Audience retentionĪudience retention shows how many people watch your videos till the end, and at what point they stop watching. Closed accounts and spam subscribers (the ones you might have artificially gained through third-party services) will not be counted by YouTube algorithms. Subscribers are live accounts of real people who follow your YouTube channel. That's also why YouTube is so vigilant when counting views - it doesn't want to pay for fakes.
It buys views from video creators and sells them to advertisers.
Curious fact: YouTube's business is trading views.
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